Your local trade promotion partner in Australia & New Zeeland

KingHill´s core business is to partner up with our clients to improve their business by establishing and growing sales on the Australian market. We act as our client’s local sales team and will work as an integrated part of their global organisation. Over the last decade we have built an extensive network with decision makers across key industry sectors in Australia & New Zeeland. Especially across the following industry sectors:

  • Energy, Renewables & Electrical Networks/Utilities

  • Rail (across “Above & Below rail”, Heavy Haul and Public Transport)

  • Mining operations (across most sectors but mainly rail & energy)

 

KingHill works closely with Team Sweden in Australia (the Swedish Embassy, Swedish Australian Chamber of Commerce and Business Sweden) to achieve our joint vision of a prosperous business relations between our countries. We are humble and honoured to have the continued trust to lead the Sweden Rail initiative, an informal industry network of Swedish suppliers, since we initiated it 2017. 

Industry experience & outlook
– Energy, Renewables & Electrical Networks/Utilities

KingHill´s key experiences in the sector

  • Established SIPP & Metrum with their first customers in market and continuously growing their markets in Aus & Nz

  • Project, evaluating and introducing a Fault Finding Management system into Aus & Nz.

  • Project, project evaluating opportunities around protection equipment for transformer, from 11kv to 66kv

Sector Outlook

The National Electricity Market (NEM) which is the Australian electricity market (excluding WA & NT) is operated by AEMO and governed by AEMC. The NEM operates one the world’s longest interconnected power systems. In total Australia has approx. 850,000 km Distribution Grid & approx. 45,000 km Transmission Grid.

Even with the COVID impact 2020 was a record-breaking year when Renewables were responsible for 27.7 per cent of total generation in Australia (according to Clean Energy Council).There is a boom in Energy & Renewables project, Australia now has 6 of the world´s 10 biggest solar farms under construction


For an updated view please check the following links:

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Based on the success with the Sweden Rail initiative and the positive response from the rail market since 2017, KingHill in 2020 launched the Sweden Energy initiative. The objective is to create more business opportunities and impact by joining forces.

 

In Feb 2020 the Sweden Energy Initiative hosted two breakfast seminars, one at the Rydges hotel South Brisbane and the other at the classic MCG in Melbourne. The events were very well received with full crowds and great feedback from both attendees & sponsoring Swedish subsidiaries!

Event post Brisbane 2020 / Event post Melbourne 2020

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Industry experience & outlook
– Rail

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KingHill´s key experiences in the sector

  • Established JTM with their first customers in market & region

  • Project, evaluating and introducing a innovative copper alloy contact wire and secured the initial deal in Australia (6MEUR!)

  • Project, evaluating and introducing a predictive maintenance solution and secured the initial deal in Australia (200 KAUD!)

Sector Outlook

There is a boom in the Australian Rail sector, which has one of the world´s biggest railway system with approximately 33,000 km of both public and privately-owned track. Australia runs the world’s the heaviest and longest heavy haul trains, with axle loads of up to 45 tonnes and train lengths of 2.5 km or more. The train control centres are located 1,800km from the train networks and test are now for driverless trains which operate 24/7 and fully automated maintenance facilities.

The Inland Rail project, is one of the biggest railway project in the world currently, is constructing 1,700 km of railway from Brisbane to Melbourne, 1,100 km are upgrades of existing rail and the rest completely new.

For an updated view please check the following links:

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KingHill has since 2017 run the Sweden Rail initiative, an informal industry network of Swedish suppliers in Australia. The objective is to create more business opportunities and impact by joining forces. Over the years the Sweden Rail network has arranged a few strategic events per year, most noticeable the yearly rail breakfast seminar second day of the AusRail conference.

Event post 2017 / Visiting Delegation to NZ 2018 / Event post 2018 

Event post 2019 / Event post 2020 

Industry experience & outlook
– Mining

KingHill´s key experiences in the sector

  • Project, introducing a coating solution protecting equipment from corrosion and secured the initial deal (250 KAUD!)

  • Project, evaluating and introducing an innovative Reflective Spray safety solution and secured initial deal (100 KAUD)

  • Project, evaluating market opportunity for an innovative Underground Mining ventilation system. Did not launch.

Sector Outlook

As Australia is a leading mining nation, the industry opportunities are huge. Mining accounts for 10% of Australia´s GDP (2020) and stands for approx. half of the value of all exports. Australia is the top or one of the world’s leaders in producing most minerals and REE.

In Western Australia almost 30% of all the world´s known iron ore deposits are located. Rio Tinto leads the charge with 330 Mt, with BHP Billiton at 290 Mt & FMG at 180 Mt. Export volumes are expected to increase to above 900 million tonnes by 2021–22

For an updated view please check the following links:

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Today KingHill mainly focus on the rail- and energy-side of the mining operations. However, while at the Swedish Trade Commission, Jonas worked extensively with the mining sector.

 

Jonas was in charge of the Key Account Manager for global mining projects after starting the Swedish Mining Initiative in Perth 2010 – an event that as been hosted bi-yearly in Australia since and has travelled the world to all major mining countries.